About The Guild
Cohesive content by a collective of creatives.
We're a Melbourne-based collective delivering video, photography, design, copy, and socials, through connected creative strategy. Freelance flexibility with agency results.
Founder
Andy O'Connor
Producer · Strategist · Director
Andy leads The Guild with over 10 years across freelance and agency environments, working with organisations including Our Watch, Southern Metropolitan Cemeteries Trust, Australian Human Rights Commission and ICMI Speakers & Entertainers.
His approach sits at the intersection of creative production and communications strategy, creating content that serves a brief today and a brand long-term. Andy directs, produces, consults, creates and connects the dots between what a client needs to say and how to present it to an audience.
"My highest praise goes to Andy's creativity — he comes up with the most outside-the-box ideas and then has the ability to create and deliver them to excellent reception." — Viki Markoff, General Manager, ICMI Speakers & Entertainers
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The Team
Gaya Livne
Producer · Content Strategist
Gaya leads creative direction and content creation that drives engagement. Leading with an intersectional lens, her background in intercultural communication means she builds work that resonates across diverse communities.
Dee Hurrell-Watts
Accounts & Projects Coordinator
Dee keeps The Guild moving. From permits and compliance to shooting schedules and on-set producing. Detail-oriented with a creative sensibility, she manages expectations across the board to ensure every job runs smoothly.
George Johnson
DOP · Photographer · Videographer
George captures the essence of events, places and people from a distinctly poetic perspective. From the stillness of the bush to the chaos of human experience. His lens finds detail the eye misses, bringing genuine artistic depth to corporate and commercial work.
Willis Huigsloot
Copywriter · Producer
Almost a decade across scriptwriting, SEO web copy, blogs and brand narratives for clients including Core Logic and DisabilityCo. Willis crafts words that make brands legible, and keeps production running smoothly when he's on set.
Annie Harvey
Videographer · Photographer
With an eye for live performance and portraiture, Annie moves seamlessly across styles, driven by community and a desire to capture the raw emotion and energy of every project.
Tilly Wenck
Graphic Designer · Illustrator
Tilly turns brand strategy into intentional, expressive design across digital and print, creating campaign assets and editorial layouts for clients including The Line, SMCT and ICMI.
Beyond our core team, we collaborate with an array of creative specialists to meet any project requirement.
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