ICMI Speakers & Entertainers
Social media management, content creation and speaker video production for ICMI Social · Content · Video · Strategy
ICMI Speakers and Entertainers
About the Project ICMI Speakers & Entertainers is one of Australia's leading speaker bureaus, representing hundreds of keynote speakers, entertainers and facilitators. The Guild manages ICMI's social media channels, digital content strategy, and produces profile video content for speakers on their roster. Working as an embedded content partner over three years, The Guild drives consistent growth across LinkedIn, Instagram, Facebook, YouTube and TikTok — while producing high-quality speaker profile videos that showcase talent and generate enquiries.
Social Media Management Content Strategy Video Production Paid Social LinkedIn Instagram
Speaker Profile Videos Bringing ICMI's talent to life on screen The Guild produces profile videos for speakers on the ICMI roster — designed to showcase each speaker's story, expertise and stage presence, and used across ICMI's website, social channels and sales collateral.
Speaker Profile Leila Gurruwiwi Yolngu woman of the Galpu Clan, cultural awareness advocate, mentor and speaker from Northeast Arnhem Land.
Speaker Profile Dr Alan D Thompson World-renowned AI expert and consultant to global governments and major corporations.
Speaker Profile Jelena Dokic Former world #1 tennis player, author, public speaker and mental health advocate.
3-Year Performance Consistent growth across every channel Over three years of managing ICMI's digital presence, The Guild has driven significant and sustained growth across all platforms — through organic content, strategic posting cadence, speaker collaboration and paid amplification.
800K+ Content views & impressions across platforms
300%+ Follower growth across platforms
#1 Consistently ranked #1 among competitors on LinkedIn
LinkedIn Strategy Outperforming the competitive set, consistently ICMI consistently leads its competitive set on LinkedIn — posting at more than double the frequency of competitors, maintaining a significantly higher engagement rate, and ranking #1 for follower growth month after month.
  • Higher posting cadence than all competitors, sustained over three years
  • Consistently ranked #1 or #2 for follower growth in the speaker bureau space
  • Engagement rate tracking well above the competitor average every reporting period
  • Content amplified through the Launchd consultant network for broader professional reach
Website Content Strategy Keeping ICMI's digital presence sharp and discoverable
  • Strong storytelling through speaker spotlights and testimonials
  • SEO-focused blog production and keyword strategy
  • Thoughtful email campaign scheduling for maximum reach
  • Regular updates to homepage, blog tiles, and speaker categories
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