Hoozu · Ryobi
Creator and product photography for Ryobi
Photography · Content Creation
About the Project
The Guild was engaged through Hoozu to deliver photography for Ryobi campaigns. Working with local creators, The Guild captured tools in action across real transformation projects, producing hero content for use across Ryobi's social channels.
The brief called for authentic, high-energy imagery that proved the power of battery over petrol, showing jaw-dropping before-and-after garden transformations and creator builds in progress.
Creative Approach
Talent, Tool, and Task
Every image was built around a clear visual story. Tools had to be actively operating, not posed. The Guild captured a mix of wide, mid, and detail shots across multiple creators and locations, with framing designed to give Ryobi negative space for text overlay across their social posts. Both horizontal and vertical formats were delivered for platform flexibility.