...Now What?
A three-part vodcast and social campaign unpacking accountability, consent and what it actually means to make amends.
Teach Us Consent
Social content
Campaign identity
Editing
Co-brand design
Apple Podcasts
TikTok / Instagram / Reddit
A better conversation about accountability.
...Now What? brought The Line and Teach Us Consent together for a series of honest, practical conversations about accountability — not as a buzzword, but as something young people can recognise, practise and talk about.
Across three episodes, Kath Ebbs, Outback Tom and Louis Phillips joined expert facilitators from both organisations to explore regret, everyday sexism, consent, apologies and the uncomfortable space between making a mistake and making it right.
The Guild produced the campaign end-to-end, shaping the series for both long-form listening and short-form social distribution. The result was a cohesive content package that could live across YouTube, podcast platforms, TikTok, Instagram and Reddit while keeping the tone clear, youth-facing and shame-free.
Creative services, simplified.
Podcast and vodcast production
Recording, editing and packaging three long-form conversations for audio platforms and YouTube.
Short-form social content
Platform-ready cutdowns designed to extend the campaign across TikTok, Instagram and Reddit.
Campaign visual identity
A co-branded look that brought The Line and Teach Us Consent together while giving the series its own clear presence.
Messaging and edit strategy
Creative direction shaped around clarity, care and youth-facing storytelling on complex relationship topics.
Each episode brings a different voice into the conversation, moving from broad questions about accountability through to consent, apologies and what comes next after someone gets it wrong.
What Does Accountability Actually Mean?
We All Make Mistakes. What Do You Do Next?
Consent, Accountability and Proper Apologies
Built for the feed.
Short-form cutdowns turned the long-form conversations into sharp, accessible moments for social — helping the campaign meet young audiences where they already are.
The vodcast version gave the campaign a longer-form visual home, creating space for fuller conversations while still supporting social-first cutdowns.