Hort Innovation · South Pole
Greener Spaces, Better Places Social · Content · Video · Paid Strategy
Greener Spaces Better Places
About the Project Greener Spaces, Better Places is a national campaign from Hort Innovation, Australia's peak body for horticulture research and development. The campaign brings together growers, government, businesses and communities to make homes, streets and suburbs greener. The Guild worked with South Pole and the Greener Spaces, Better Places campaign team to deliver ongoing content, social media, education-led video and paid social campaigns — supporting audience growth and engagement across digital channels.
Social Media Content Strategy Video Production Paid Social Community Management
Education-Led Video Series School of Thumb Greener Spaces, Better Places commissioned this video series through South Pole, on behalf of Hort Innovation. Working in partnership with South Pole, we produced a suite of short plant care videos as part of the School of Thumb learning series. The focus was on making plant care feel achievable, clear and unintimidating — designed for YouTube with consideration for in-store nursery activations.
School of Thumb How to Grow Incredible Edibles
School of Thumb How to Grow a Thriving Indoor Jungle
School of Thumb How to Grow a Splash of Colour
Results — 90 Day Period vs Prior 12 Months Over a 90-day period, our combined organic and paid approach delivered significant growth across every metric — driven by education-led short-form video, consistent publishing and paid amplification.
2.9M +177% Views
29.5K +477% Content Interactions
40.4K +1,400% Link Clicks
20.9K +737% New Follows
Social Content
Social Content & Channel Management Making plant knowledge accessible and engaging We delivered a steady stream of social-first content designed to make plant knowledge practical and engaging for everyday audiences.
  • Short-form video and educational content creation
  • Ongoing Instagram, Facebook and TikTok content management, copywriting and community management
  • Adapting longer-form video into platform-native social assets
  • Content balanced clarity and warmth — making expert horticultural knowledge feel relevant to everyday audiences
Paid Strategy & Performance Organic and paid working together Alongside organic content, we managed paid social strategy and execution, supporting reach, consistency and audience growth — the client's primary KPI. A 700% increase in follower growth compared to the previous year was achieved through education-led short-form video, consistent publishing and targeted paid amplification across Meta and TikTok.
Paid Strategy
" The Guild have a sharp sense for how to harness the power of storytelling to produce creative content that not only fulfils the project brief, but is really meaningful. They make things that seem difficult very simple, and always have a great idea or suggestion to make you think differently. — Meg San Miguel, Managing Consultant, Impact Communications, South Pole
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