Capturing the story of Project Cultivate

Featuring Costa Georgiadis.

Project Cultivate is an initiative to rejuvenate Melbourne General Cemetery by planting half a million native plants, grasses and wildflowers.

The Guild has been engaged in an ongoing capacity to create a suite of digital and physical design assets, video content and photography to bring the story of this remarkable project to life, and teach the community about its intentions.

Project Photography

“They have done so much to bring the story of this project to life, and the project is all the richer for it. Andy and The Guild team have managed to make even the most mundane activities that go into creating this amazing grassland look incredible, and the way they have told our Project Cultivate story through their work is top shelf.”

— Helen Tuton, Horticultural Assets Manager, SMCT

Series 36, Episode 37 - Cultivating a Cemetery

Content captured by The Guild was heavily featured in a Gardening Australia segment broadcast nationally on the ABC, focusing on Project Cultivate and the incredible changes it has made to the landscape of Melbourne General Cemetery. The Guild worked closely with ABC producers to collate footage in order to tell the story of the project in detail.

Watch here

Video Asset: Community Planting Day

Documenting the strong community support and impact of Project Cultivate on the Melbourne General Cemetary at the SMCT’s community planting day.

Awards, media coverage, and support.

Project Cultivate has been supported by matched grant funding from the City of Melbourne, was the winner of the Keep Australia Beautiful Tidy Towns and Cities awards in 2024 in the Sustainability Category, and has received media coverage on the ABC, and publications including Australasian Cemeteries & Crematoria Association News and Landscape Archictecture Australia magazine, with imagery from The Guild.

Design Assets

Site signage

Design and copy for permenant signage placed throughout the cemetery, and signage promoting community planting days.
Illustrations

Illustrations created for use in fact sheets exploring the impacts of the project, and challenges around tree planting.
Pull up banners

Copywriting, photography and design. Utilised across events promoting and celebrating the project.
Gift tags

Copywriting, photography and design for cards accompanying a gift of Kangaroo Grass to event attendees.
Fact sheets

Copywriting and design for physical and digital project fact sheets to inform the community.