SMCT · Project Cultivate
Capturing the story of Project Cultivate Featuring Costa Georgiadis
About the Project
Project Cultivate is an initiative to rejuvenate Melbourne General Cemetery by planting half a million native plants, grasses and wildflowers. The Guild has been engaged in an ongoing capacity to create a suite of digital and physical design assets, video content and photography to bring the story of this remarkable project to life, and teach the community about its intentions.
Visual Content Project Photography
" They have done so much to bring the story of this project to life, and the project is all the richer for it. The way Andy and The Guild have told our Project Cultivate story through their work is top shelf. — Helen Tuton, Horticultural Assets Manager, SMCT
Gardening Australia Project Cultivate
As seen on ABC ABC Gardening Australia — Cultivating a Cemetery Content captured by The Guild was heavily featured in a Gardening Australia segment broadcast nationally on the ABC, focusing on Project Cultivate and the incredible changes it has made to the landscape of Melbourne General Cemetery. The Guild worked closely with ABC producers to collate footage in order to tell the story of the project in detail. Watch on ABC iView
Video Asset Community Planting Day Documenting the strong community support and impact of Project Cultivate on the Melbourne General Cemetery at the SMCT's community planting day.
Awards, media coverage, and support
Recognition Awards, media coverage, and support. Project Cultivate has been supported by matched grant funding from the City of Melbourne, was the winner of the Keep Australia Beautiful Tidy Towns and Cities awards in 2024 in the Sustainability Category, and has received media coverage on the ABC, and publications including Australasian Cemeteries & Crematoria Association News and Landscape Architecture Australia magazine, with imagery from The Guild.
Deliverables Design Assets
Site signage
Site signage Design and copy for permanent signage placed throughout the cemetery, and signage promoting community planting days.
Illustrations
Illustrations Illustrations created for use in fact sheets exploring the impacts of the project, and challenges around tree planting.
Pull up banners
Pull up banners Copywriting, photography and design. Utilised across events promoting and celebrating the project.
Brochures
Brochures Copywriting, photography and design for brochures exploring the project.
Fact sheets
Fact sheets Copywriting and design for physical and digital project fact sheets to inform the community.
Video Asset Planting Update Documenting planting activities of Project Cultivate at Melbourne General Cemetery during Phase 1B.
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