The Line is a national behaviour change campaign from Our Watch that aims to educate and empower young people to have healthy, respectful relationships.
The Guild works in partnership with The Line to deliver a regular schedule of content across the campaign’s digital channels. A multi-year project commencing in 2023, the team have produced a wide range of video content and photography, managing all aspects of production from concept development through to delivery.
The project focuses on creating engaging, authentic content that tackles the important issues for young people when it comes to sex, dating and relationships.
This sizzle reel created by The Guild and featuring our content distils the scale and impact of The Line into a fast-paced narrative that balances confronting realities with hope and momentum, showcasing how strengths-based, youth-led digital prevention can shift attitudes and translate online engagement into measurable real-world change.
The video is regularly used by Our Watch to communicate the campaign’s purpose and effectiveness to government and community audiences.
Digital video content examples
Posters and design assets examples
On-Set Environment
The Guild is committed to creating a safe, inclusive and accessible environment for all talent and staff involved in our projects.
As the project involves working with young people, a safe on-set environment is crucial. This includes comprehensive risk assessments tailored to each filming location, an extensive onboarding process for talent including accessiblity requirements and support resources, and a code of conduct enforced on set.
Our approach on-set is supportive and flexible, designed to empower young people to share their experiences and opinions, playing to talent strengths, and ensuring authenticity.
Project Photography
