Our Watch · The Line
The Line: a national respectful relationships campaign Social · Video · Design · Strategy
The Line — Our Watch
About the Project The Line is a national behaviour change campaign from Our Watch that educates and empowers young people to build healthy, respectful relationships. A multi-year partnership commencing in 2023, The Guild delivers a regular schedule of content across The Line's digital channels — managing all aspects of production from concept development through to delivery. The project centres on creating engaging, authentic content that tackles the issues young Australians face around sex, dating and relationships — including the influence of the manosphere, the red pill, and looksmaxxing culture.
Social Media Video Production Photography Graphic Design Strategy Ongoing · 2023–Present
Campaign Overview The Line Sizzle Reel This sizzle reel distils the scale and impact of The Line into a fast-paced narrative — balancing confronting realities with hope and momentum. It showcases how strengths-based, youth-led digital prevention can shift attitudes and translate online engagement into measurable real-world change. Regularly used by Our Watch to communicate the campaign's purpose and effectiveness to government and community audiences.
Digital Content Video Content Examples A selection of short-form video content produced for The Line's social channels — spanning street interviews, educational explainers, and campaign reels designed for Instagram, TikTok and YouTube.
Messages Series Boundaries
Podcast Series Honest Apologies
Comfort Zone Series Jealousy
Streamer Style Content What it Means to Be a Man
" Andy and The Guild took the time to understand the nuances of our work, and manage to convey complex messaging in an effective manner for our audience. He is incredibly efficient, organised and easy to work with. — Sophie Schlosser, Senior Campaigns Advisor, Our Watch
Deliverables Posters & Design Assets A range of graphic assets produced for The Line — including campaign posters, social tiles, and educational content designed for both digital and print distribution.
The Line Poster
The Line Design Asset
The Line Poster
The Line Design Asset
On-set environment — The Line
Production Practice A safe, inclusive on-set environment The Guild is committed to creating a safe, inclusive and accessible environment for all talent and staff. As the project involves working with young people, comprehensive risk assessments are tailored to each filming location, alongside an extensive onboarding process covering accessibility requirements and support resources, and a code of conduct enforced on set. Our approach is supportive and flexible — designed to empower young people to share their experiences authentically, playing to talent strengths at every stage.
Visual Content Project Photography
The Line Photography
The Line Photography
The Line Photography
The Line Photography
The Line Photography
The Line Photography
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